Flyte launched!

Here is the Flyte launch release:

Kinetic-SYM launch feature packed 125cc scooter - FLYTE

First launch from Kinetic- SYM association, Flyte aims at being the best scooter in India
Feature and technology packed Flyte to be targeted at women, and endorsed by Bipasha Basu
Special 3 year warranty offer

New Delhi, October 15th 2007: The much-awaited scooter “Flyte”, from the Kinetic-SYM association, was launched in Delhi today. Flyte is the first launch from the collaboration between India’s pioneering scooter manufacturer Kinetic Motor and Taiwan’s $1.1 billion automotive giant SYM.

The Kinetic SYM Flyte is targeted at women, the fastest growing two-wheeler buyer segment today. Accordingly, the Flyte campaign is calibrated to ‘Ride The Change’, and marketing communication will target the modern, confident and ambitious women, with actress Bipasha Basu as the brand ambassador.

The 125cc Flyte is based on the SYM X’pro, SYM’s current international bestseller across 62 countries. Flyte takes the gearless scooter proposition significantly forward on every scootering parameter – design, styling, technology, ride, engine smoothness, handling, fit-finish, and quality that has been benchmarked to international standards. Flyte brings several first-time convenience features to this segment such as: easy front-fueling with a pop up lid, 4-in-1 anti-theft magnetic key, convenient mobile chargepoint, crash resistant mirrors and huge (22 litres, 2 level) brightly lit underseat storage. Flyte also boasts of a high technology quotient with a highly refined engine, secondary air injection technology, imported front telescopic suspension, and 9 AH battery for instant start.

Flyte, available in five attractive colors, is priced at a value-for-money Rs. 37,499 (ex showroom, Delhi) and will come with a 3-year warranty - a pioneering initiative that reflects Kinetic’ – SYM’s quality confidence and customer commitment.

At the launch, Ms. Sulajja Firodia Motwani, Managing Director, Kinetic Motor Company said,” It is a great feeling to bring the Flyte for today’s confident young women who are looking for a set of wheels as cool as themselves! Gearless scooters has been the only segment in two wheelers to post consistent growth over last several months, and I am confident that the high quality Flyte would be well-received. We are committed to evolving the “scooter” in India and our association with SYM is key for that. Working closely with the SYM team on Flyte has been a wonderful experience. “

Also present, Mr. Harrison Liu, Executive VP from SYM’s headquarters in Taiwan, said, “A year ago, Kinetic and SYM together embarked on an important task – to bring the next best scooter in India. It is indeed wonderful for me to be here to present the Flyte to you. I hope to achieve the same level of success in India as we did in Taiwan, Vietnam and China. We expect that gearless scooters will continue to post strong growth in India, and will become the perfect urban transport here like it has done in Taiwan, Japan and other countries. SYM is happy to be part of the impending gearless scooter revolution of India.”

For further information, please contact:
Sulakshana / Vishwajeet / Sandipan from Hanmer & Partners, Delhi
Cell: 9810122728 / 9999659231/ 9811924919/ Tel: 29214793/ 4
Visit: kineticsymflyte.blogspot.com