Kinetic SYM Flyte TV campaign ranked among top 10 television ads in January

In an independent research conducted for leading newspaper Mint¸ Kinetic SYM Flyte’s Ride The Change TV campaign featuring Bipasha Basu has ranked among top 10 TV campaigns in the country for January 2008. Notably, it is the only automobile ad to have featured in the list, despite heavy advertising by several other automobile brands, including four wheelers, as well as motorcycles.

The Flyte campaign ranked 8th in the country with 79% awareness, 92% brand recall and an ad reach index of 73. The Flyte campaign also made it to the top ten list for ad diagnostics with a score of 83 and the 5th rank in the list.

For complete details, visit: http://www.livemint.com/2008/02/25021243/Top-of-the-Mind--Reaching-8.html

The Flyte campaign, conceptualized by advertising agency of Publicis - Ambience features leading actress and Kinetic brand ambassador Bipasha Basu as today’s modern & confident Indian woman ready to break away from previous frivolous stereotypes. The campaign is a breakthrough in terms of portrayal of Indian women in advertising, as it showcases that Indian women are now smart, confident and ready to take on the world. Flyte from Kinetic’s association with Taiwan’s SYM, is an advanced 125cc scooter packed with technology and features, ideal for women. The TV campaign has been calibrated as “Ride The Change”.

Cool Calendar 2008

You can download the 2008 Kinetic SYM Flyte calendar at:

www.kineticsymflyte.com/kinetic_calendar.pps

If you want an actual calendar, autographed with love from Bipasha Basu herself, send Kinetic an email at jane@kineticindia.com and maybe, just maybe, they will oblige!

see these videos!

Bipasha Basu introduces the Flyte to you:



The very popular Flyte TV commercial, featuring Bipasha as today's confident Indian girl:



& exclusive video from the Flyte launch at Taj Land's End:

HUGE underseat storage on Flyte

one of Flyte's convenience booster ideas is the huge underseat storage, with automatic night lighting.

Since Flyte's petrol tank is not located underseat, it frees up space for enhanced storage.. 22 liters & 2 levels with night lighting for easy stowage and retrieval.

Plus there's the front cubbyhole for assorted items, and bag hooks.

Truly convenient!

CNBC auto show picks Flyte as their choice!

The CNN-IBN auto show featured a comparo of the two hottest scooters in town, Kinetic SYM Flyte and the Suzuki Access.

After taking into account all factors such as styling, build quality, ride quality, handling, performance, features, value for money - CNN IBN picked the FLYTE as their choice too!

Other recent victories by Flyte:
:)

Flyte - Overdrive's Scooter of the Year 2008
Flyte - Business Standard Motoring's Scooter of the Year 2008
Flyte - CNBC Auto show's choice over Suzuki Access
Flyte - Overdrive's choice among all ungeared scooters today
Flyte - Autocar India's roadtest gives it 8/10, and gives Access 7/10

Flyte is highly appreciated by all experts.
Now, are YOU ready to ride this change??

Flyte wins Overdrive's Scooter of the Year 2008 award

Breaking news!

Accolades for Flyte continue to pour in.. the latest one being the highly coveted "SCOOTER OF THE YEAR 2008" award from highly respected auto expert magazine OVERDRIVE

Kinetic SYM Flyte is the Scooter of the Year 2008

The first of the automotive awards are out; and Kinetic SYM Flyte is the winner! Kinetic SYM Flyte has won the coveted SCOOTER OF THE YEAR 2008 award from Business Standard Motoring over Suzuki Access.

The prestigious awards are given after extensive testing and comprehensive comparison across all attributes. As India’s two wheeler market is very competitive and manufacturers strive to offer superior products to the riders, the awards are becoming increasingly important as recognition of excellence, and also as a well-informed recommendation for buyers.

Business Standard Motoring's expert testing team appreciated Flyte for its styling, handling, braking, and crucially for being fun-to-ride. Finally, the "value for money" pricing clinched the crown in favor of the Kinetic SYM Flyte.

Flyte, the first launch from Kinetic’s association with SYM of Taiwan, is a complete scooter package that combines ride quality, handling, styling, innovative features with a three year warranty and an attractive price tag.

Flyte, targeted at today’s smart and confident women buyers, is endorsed by popular bollywood actress Bipasha Basu, who said, “I have chosen to associate with the brand because of Kinetic’s established reputation over thirty-five years, SYM’s global rise, and the high quality of the product itself”

Kinetic Motor Company is India’s pioneer in gearless scooters. Recently, Kinetic was voted among India’s top 100 brands (among 38,000 brands). Kinetic first gave gift of mobility to 65 lakh owners, and was the first woman and family friendly two wheeler in the country. SYM is a USD 1.1 billion automotive giant from Taiwan renowned for high quality, technology and R&D. SYM are known to make some of the best scooters in the world and the Kinetic – SYM association will bring many delightful scooters for Indian riders, starting with the amazing Flyte.

For more details on the Flyte, visit www.KineticSYMFlyte.com