In an independent research conducted for leading newspaper Mint¸ Kinetic SYM Flyte’s Ride The Change TV campaign featuring Bipasha Basu has ranked among top 10 TV campaigns in the country for January 2008. Notably, it is the only automobile ad to have featured in the list, despite heavy advertising by several other automobile brands, including four wheelers, as well as motorcycles.
The Flyte campaign ranked 8th in the country with 79% awareness, 92% brand recall and an ad reach index of 73. The Flyte campaign also made it to the top ten list for ad diagnostics with a score of 83 and the 5th rank in the list.
For complete details, visit: http://www.livemint.com/2008/02/25021243/Top-of-the-Mind--Reaching-8.html
The Flyte campaign, conceptualized by advertising agency of Publicis - Ambience features leading actress and Kinetic brand ambassador Bipasha Basu as today’s modern & confident Indian woman ready to break away from previous frivolous stereotypes. The campaign is a breakthrough in terms of portrayal of Indian women in advertising, as it showcases that Indian women are now smart, confident and ready to take on the world. Flyte from Kinetic’s association with Taiwan’s SYM, is an advanced 125cc scooter packed with technology and features, ideal for women. The TV campaign has been calibrated as “Ride The Change”.
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