Monday, February 25, 2008

Kinetic SYM Flyte TV campaign ranked among top 10 television ads in January


In an independent research conducted for leading newspaper Mint¸ Kinetic SYM Flyte’s Ride The Change TV campaign featuring Bipasha Basu has ranked among top 10 TV campaigns in the country for January 2008. Notably, it is the only automobile ad to have featured in the list, despite heavy advertising by several other automobile brands, including four wheelers, as well as motorcycles.

The Flyte campaign ranked 8th in the country with 79% awareness, 92% brand recall and an ad reach index of 73. The Flyte campaign also made it to the top ten list for ad diagnostics with a score of 83 and the 5th rank in the list.

For complete details, visit: http://www.livemint.com/2008/02/25021243/Top-of-the-Mind--Reaching-8.html

The Flyte campaign, conceptualized by advertising agency of Publicis - Ambience features leading actress and Kinetic brand ambassador Bipasha Basu as today’s modern & confident Indian woman ready to break away from previous frivolous stereotypes. The campaign is a breakthrough in terms of portrayal of Indian women in advertising, as it showcases that Indian women are now smart, confident and ready to take on the world. Flyte from Kinetic’s association with Taiwan’s SYM, is an advanced 125cc scooter packed with technology and features, ideal for women. The TV campaign has been calibrated as “Ride The Change”.

Monday, February 11, 2008

Cool Calendar 2008


You can download the 2008 Kinetic SYM Flyte calendar at:

www.kineticsymflyte.com/kinetic_calendar.pps

If you want an actual calendar, autographed with love from Bipasha Basu herself, send Kinetic an email at jane@kineticindia.com and maybe, just maybe, they will oblige!

see these videos!

Bipasha Basu introduces the Flyte to you:



The very popular Flyte TV commercial, featuring Bipasha as today's confident Indian girl:



& exclusive video from the Flyte launch at Taj Land's End: