Monday, August 11, 2008

Great news! Flyte wins “Design Brilliance Award 2008” from National Institute of Design- Businessworld

Advanced 125cc scooter Kinetic SYM Flyte wins “Design Brilliance Award 2008” from National Institute of Design- Businessworld

, : Advanced 125cc scooter Kinetic SYM Flyte has won the prestigious “Design Brilliance Award” for transportation & automobile design from highly regarded National Institute of Design in association with Businessworld. This is the third award for the Flyte after winning two “Scooter of the Year” awards – from Overdrive & Business Standard Motoring.

The “Design Brilliance Awards” are given annually to recognize, encourage & promote excellence in consumer product design. The judging process includes shortlisting nominations which are then evaluated by an independent, esteemed jury over 2-3 days of deliberations. All entries are judged on parameters such as the level of customization of the product for the Indian market, materials used, cost advantage, safety and comfort, aesthetic appeal, ease of use, technical superiority, etc.

Features unique to the Flyte such as front fueling, large underseat storage, mobile phone charger, longer wheelbase for better stability, and foldable mirrors were appreciated by the award jury.